Tag: four basic principles

Design, Reverse Engineer

Somewhere Beautiful Design and Analysis

Penny Reeves

I found this beautiful image “somewhere”…. Actually I found it at:  https://www.behance.net/gallery/67820241/FREE-FONT-Railey.  Michelle Ong designed this as an advertisement for a free font named Railey, published on July 12, 2018.

Somewhere-Beautiful-Original

My Analysis

  • Contrast – In the image below, you will see that the artist has used great contrast between the pink, white and black colors. The colors are bold against the white background.

Somewhere-Beautiful-contrast2

  • Repetition – The next image shows that the artist used the colors themselves as the repetitive elements of the image. The various shades and tints of pink, white and the black hue create repetition. The fact that each flower is going off the page also creates repetition. (1) is the pink found in the flowers and in the writing. (2) is the black found in the spiral spine of the notebook and in the paintbrush. (3) is the white flower and the white paper.

Somewhere-Beautiful-Repetition

  • Alignment – The next image shows that the artist used an interesting alignment, something beyond centered, left or right alignment. She used a diagonal alignment that is symmetrically spaced. The B of the word Beautiful aligns with the pink flower edge in the top left corner. The edge of the white flower aligns with the fist view of the black paintbrush. My lines are not straight, but you can still see that there is alignment and symmetrical spacing being used.

Somewhere-Beautiful-Alignment

  • Proximity – The next image shows that the lettering is written together instead of separated. The artist could have spread out the words across the note-page, but she grouped them together because they go together.

Somewhere-Beautiful-proximity

  • Color – The last image shows that the artist used analogous combinations of pink that is found in the flowers and words.  They all share a variety of the pink which creates balance in the image.

Somewhere-Beautiful-color

The overall design of this image is smart and the four basic principles of a well-designed project has been implemented. The alignment is interesting and present, the colors are simple yet bold in their contrast and repetition. The proximity of the words could have changed this piece, but because they are close together and bold it brings the eye to what is most important, the font.